Specific breakdowns
Website message not converting
When the site looks built but the buyer cannot repeat the problem, offer, proof, or next action.
Stan Consulting · Problems
Updated May 2026 · Grouped by revenue leak, not agency category · written diagnostic
Six buyer states cover most of what we see when marketing spend is running and revenue is not following. Pick the one closest to your situation. The page behind it names what is usually breaking and the order of fix.
Quick answer
Stan Consulting groups marketing problems into six buyer states: ads spending with weak sales, leads coming in but not booking jobs, store traffic without purchases, agency reports busy while revenue is flat, internal team busy with results flat, and strong expertise with a weak market signal. Each state has one primary problem page and a deeper symptom list behind it. Intake at /contact.
The six buyer states
Each card routes to the page that names what is usually breaking inside that state and the order of fix. The full list of deeper symptom pages sits below.
01
Budget is moving. The purchase data is not following. The leak is closest to the money.
Open the page →02
The form fires. The phone rings. The conversion to a paying customer breaks down somewhere between.
Open the page →03
The store is busy. Add-to-cart fires. Checkout numbers do not reflect the traffic volume.
Open the page →04
Slides full of activity. Metrics that do not tie to a sale. The dashboard is not the business.
Open the page →05
Campaigns ship. Calls happen. The system around the team is doing less than the headcount suggests.
Open the page →06
The work is strong. The site, the proof, the routing do not communicate it. Buyers cannot tell why you in five seconds.
Open the page →The next step
Send the account, the page, the ad, the funnel. We respond within one business day with what is breaking and the fix order.
Help me fix thisSpecific breakdowns
Specific breakdowns
When the site looks built but the buyer cannot repeat the problem, offer, proof, or next action.
Specific breakdowns
The path from low-quality inquiries to a better quote and booking filter.
Specific breakdowns
When paid marketplace leads arrive but do not turn into booked work.